The Innovation Lab
The Challenge
The management team of a customer engagement group at a large pharmaceutical company wanted to inspire and train their customer-facing account managers on how to think differently and develop new opportunities.
The Approach
We designed a 4-week innovation lab accelerator program, and narrowed down an initial group of 60 account managers to 25 participants broken into 5 teams. Each week, we taught the teams several innovation and experimentation tools and techniques, and coached them on how to apply each one.
The Outcome
By the end of the innovation lab, all of the teams had produced testable concepts and developed proposals to an executive governance committee for funding. All five concepts were greenlit for further development and are now actively being experimented on to determine which ones will move to large-scale pilots and which will be discontinued.