A leading biotech needed to gain alignment and insights from their extended team of more than 30 colleagues on their revised strategic imperatives.
Interactive Strategic Alignment Workshop
The Challenge
A leading biotech company in the cutting edge area of gene therapy needed help with their strategic brand planning process.
The team had an existing framework and set of strategic imperatives. But they needed to build team alignment, push their team to both critique AND creatively recommend ways to execute against their strategies.
Their challenge was that their team was in 3 different time zones, there were many new players not aligned and the team had limited time to meet…Only2 hours and nearly 30 people in each session.
The Approach
Our team conducted multiple fact finding and design planning sessions with the our client team. We designed a highly novel approach that leveraged game mechanics AND interactive feedback tools to enable deep exploration and discussion.
We began with rapid scoring of the strategic imperatives on a scale that measured understanding and alignment. The scoring helped to uncover outliers and quickly understand why there were varying opinions.
The participants were then invited to share ways to refine and improve the strategies. Next, we used a customized interactive technique that allowed for rapid diverging and converging across each of the strategies.
The Outcome
There were three separate workshops that focused on the different parts of the commercial portfolio. In the end, the team was able to save weeks of one on one meeting time and immediately produced a revised set of strategies.
Furthermore, the team generated 200+ implementation objectives that were prioritized, ranked and incorporated into their strategic planning process.
The process saved the team countless hours of aligning, debate and internal tension. It also served as a great team building and collaboration experience.