The Deliberate Ad Board is a LIVE event that brings together a highly curated group of creative thinkers and subject matter experts to work together on a strategically significant topic to both your organization and your customers / business partners.
What makes the Deliberate Ad Board unique is that we combine the most important parts from a traditional advisory board together with the best parts of a design thinking workshop.
The End Result is that your team will gain in-depth customer insight, stronger relationships and rapport with your business partners and customers and a set of actionable recommendations that can have an immediate impact on your business.
The Deliberate Ad Board modernizes the traditional advisory board and event model. We do it by bringing your team together with our curated group of creative problem solvers and subject matter experts.
Our Deliberate facilitation team guides your team every step of the way on the journey to authentic customer insight, novel solutions and actionable recommendations for your business.
This is What Sets Our Ad Board Experience Apart from the Traditional Experience
We Use Cutting-Edge Techniques
We integrate design thinking, behavioral science and game mechanics into your event to make it fun, inspiring and productive.
We Bring Outside Experts and Creative Thinkers
We bring together external subject matter experts and creative problem solvers to participate in your event and help you to think differently.
We Inject High Energy & Boundless Enthusiasm
We believe that your ad board should be fun! We create an inspiring and positive atmosphere that will energize your team and your participants. Attitude determines outcomes!
The Five Phase Approach Can be As Fast as 4 Weeks or Scheduled Over Several Months
PHASE 1
Strategy & Design
The first part of the engagement is to clearly define the event scope, structure and design.
Our team will conduct a series of planning sessions with your core team that will focus on event strategy, event design and developing materials and content.
PHASE 2
The Promotion
Pre-promotion and recruiting is focused on identifying and recruiting key organizations and individuals to participate.
Bringing in outside thinkers will help spark new insights and signals to your regular participants that this isn’t “business as usual”
This phase will include developing event positioning, messaging and outreach to ensure we curate the “right” participants for the event.
PHASE 3
The Kick-Off
We build excitement amongst participants by conducting a pre-event kick-off.
We set expectations and invite participants to undertake a “secret mission” to prepare them for the event.
PHASE 4
The Ad Board
The Deliberate Ad Board is a LIVE hosted event that includes panel discussions, interactive games to generate insights as well as strategic co-creation activities.
We incorporate a variety of methods that encourage candid discussions, creative ideation and ultimately helps to spark insights that you would never have realized when following the traditional approach.
PHASE 5
The Proceedings
Even after the event is over the Event will live on.
Our team captures both insights and concepts that can be cultivated by the client and socialize in the event community.
We produce an event proceedings with findings and recommendations as well as a white paper.
When You Need
Deep Customer Insight
We combine traditional research methods with design thinking techniques and behavioral science
When You Need to
Co-Create with Customers
We use applied creativity methods to help you build solutions together with your customers
When You Need to
Build Relationships
We create experiences that build trust, camaraderie and lasting relationships with your customers
"Dan’s creative vision, positive energy and ability to get the group to laugh and play got us great engagement, ideas, and feedback. Deliberate Innovation far exceeded expectations and made our event wildly successful with our customers."
— Hensley Evans, Principal | ZS Associates
