framework-stage-ideate Ideate Phase

Idea
Burst

This technique takes brainstorming to another level by providing a deliberate and systematic way of facilitating the production of starter ideas.

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framework-tool-11-Idea-Burst
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When would you use Idea Burst?

Idea Burst is best used when a group has NOT yet tried to solve the question before. Idea Burst works well when the group has a fresh perspective on the challenge. It also works well as a “warm up” to problem solving or to uncover hidden away ideas.

Here’s where Idea Burst can be a difference maker:

  • Your team needs a more systematic way of producing new ideas for campaigns and offerings
  • Your team is doing strategic planning and you need to generate new growth opportunities, potential markets, or business models
  • Your team is stuck and needs help coming with new ways of working
  • Your old way of brainstorming ideas is not working

How does Idea Burst work?

  • 1
    Introduce the focus area / challenge question (HMW Question)
  • 2
    Ideate Independently – Diverge AND Converge
  • 3
    Refine, Group and Share the starter ideas in a common space
  • 4
    Discuss and improve upon the ideas
  • 5
    Select the most compelling ideas for further development

Download the full Idea Burst guide

Get access to instructions, templates, a case study, and more

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Deliberate Innovation Idea Burst Tool Guide

Guide-11-Idea-Burst

    Top Idea Burst Tips

    • ideate-tip-1 Don’t self edit!
    • ideate-tip-2 One idea per post-it note
    • ideate-tip-3 Write a complete thought but not multiple paragraphs
    • ideate-tip-4 Maintain Momentum – More Time Can Be Less!
    • ideate-tip-5 Don't Over-Synthesis – Be careful to not over group your ideas
    • ideate-tip-6 Let Good Ideas stand Alone

    Additional Ideate Articles & Resources

    15diary-illos-jumbo
    Embrace the Constraint!

    Creativity is often associated with free-thinking, blue sky possibilities and no limitations...

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    The Curiosity Box: A Solution to the Recurring Cycle of Ennui

    “Shut off your devices!” I had reached my boiling point. My 10-year-old son was blithely staring at his phone, while simultaneously playing on his Xbox....

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    24 Hours of YES

    How many times have you ignored, flouted and thoroughly defecated on someone else’s idea?

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