Ideate
Phase

Idea Burst

This technique takes brainstorming to another level by providing a deliberate and systematic way of facilitating the production of starter ideas​

Lateral Thinking

A way of approaching problems. It deliberately forgoes obvious approaches in favor of oblique or unexpected ones. This technique enables you to view the problem in a new and unusual light. ​

Forced Connections

A systematic method of connecting things that are not usually considered connected to get ideas flowing when you are stuck but bringing together unrelated things and helping spark a moment of insight.

Deliberate Metaphors

Borrows insight and inspiration from analogous industries, disciplines and people. By applying the wisdom from those worlds to your specific challenge, we are able to look at a familiar situation with fresh eyes and produce novel ideas. ​

Visual Brainstorming

An alternate method of collaboratively generating ideas without using the spoken or written word. Visuals can convey so much more information than you can with words and can convey abstract and complex concepts such as facial expressions.​

Lean Concept Canvas

This technique ensures you are building actionable ideas rather than starter thoughts. It digs a level deeper turning a starter thought into a developed concept by building out the idea through various elements and steps.