Ideate Phase
Idea
Burst
This technique takes brainstorming to another level by providing a deliberate and systematic way of facilitating the production of starter ideas.
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When would you use Idea Burst?
Idea Burst is best used when a group has NOT yet tried to solve the question before. Idea Burst works well when the group has a fresh perspective on the challenge. It also works well as a “warm up” to problem solving or to uncover hidden away ideas.
Here’s where Idea Burst can be a difference maker:
- Your team needs a more systematic way of producing new ideas for campaigns and offerings
- Your team is doing strategic planning and you need to generate new growth opportunities, potential markets, or business models
- Your team is stuck and needs help coming with new ways of working
- Your old way of brainstorming ideas is not working
How does Idea Burst work?
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1
Introduce the focus area / challenge question (HMW Question)
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2
Ideate Independently – Diverge AND Converge
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3
Refine, Group and Share the starter ideas in a common space
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4
Discuss and improve upon the ideas
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5
Select the most compelling ideas for further development
Download the full Idea Burst guide
Get access to instructions, templates, a case study, and more
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Deliberate Innovation Idea Burst Tool Guide
Top Idea Burst Tips
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Don’t self edit!
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One idea per post-it note
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Write a complete thought but not multiple paragraphs
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Maintain Momentum – More Time Can Be Less!
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Don't Over-Synthesis – Be careful to not over group your ideas
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Let Good Ideas stand Alone
Additional Ideate Articles & Resources
Embrace the Constraint!
Creativity is often associated with free-thinking, blue sky possibilities and no limitations...
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The Curiosity Box: A Solution to the Recurring Cycle of Ennui
“Shut off your devices!” I had reached my boiling point. My 10-year-old son was blithely staring at his phone, while simultaneously playing on his Xbox....
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24 Hours of YES
How many times have you ignored, flouted and thoroughly defecated on someone else’s idea?
Read More
