Ideate Phase
Lean
Concept
Canvas
This technique ensures you are building actionable ideas rather than starter thoughts. It digs a level deeper turning a starter thought into a developed concept by building out the idea through various elements and steps.
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When would you use Lean Concept Canvas?
The lean canvas should be used after initial starter ideas have been generated and the team is ready to further develop the idea into a fuller concept.
Here’s where Lean Concept Canvas can be a difference maker:
- Your ideas are just “idea fragment” that don’t stand on their own and need more development
- You need to develop a concept that can be turned into a full concept pitch
- You need to present a thought out and fully articulated concept to your leadership group
How does Lean Concept Canvas work?
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1
Select the concept to develop further
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2
Expand on an element of the canvas
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3
Discuss as a group all the content for that element
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4
Converge and summarize the element
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5
Repeat steps 2-4 for each element of the canvas
Download the full Lean Concept Canvas guide
Get access to instructions, templates, a case study, and more
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Deliberate Innovation Lean Concept Canvas Tool Guide
Top Idea Burst Tips
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Visualization: Before you start ideating/writing…take a few moments to imagine in your mind what the concept looks like, feels like
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Process: Follow the numbers and let the facilitator direct you
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Take Your Time on “How the Idea Works”, really build it out
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Who is it for: Keep checking back in to remind yourself that you’re building an idea for a customer/stakeholder person
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Storytelling: When you get to the end of the idea, each team member should be able to play back the idea as a story
Additional Ideate Articles & Resources
Love the Experiment, Not the Idea
Russians smoke. A lot. With nearly 60 percent of men and 22 percent of women identified as smokers, Russia leads the way in the European Union.
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How Leaders Can Grow a Garden of Innovation
Imagine this: the head honcho of your organization just laid down the gauntlet – “I want breakthrough ideas, and I want them yesterday!” Sounds familiar?
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Innovating in the Attention Age
We live in the age of distraction. It’s estimated that a knowledge worker on any given day will check their email between 50 to 100 times...
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