Understand Phase Challenge
Mapping
A visual method of broadening and narrowing the problem statement in order to conduct deeper exploration so that we select the RIGHT question to answer.
Download the tool
When would you use Challenge Mapping?
Challenge mapping is best applied when you have a starting problem or opportunity statement, but you are not certain that this is the RIGHT question to solve. It is also a valuable tool to use when you would like to explore a wider array of questions while viewing in relation to other associated questions.
Here’s where Challenge Mapping can be a difference maker:
- You have been struggling to pinpoint the precise problem that your team needs to prioritize for problem solving
- Your team is doing strategic planning and needs to thoughtfully map out your objectives, strategies and tactics
- You are going in circles discussing the problem your team needs to solve and needs to get alignment on
How does Challenge Mapping work?
- 1
Ask “Why might we want to..?” or What’s stopping us from…?”
- 2
Answer in a complete, simple statement
- 3
Transform the answer into a "how might we" (HMW) question
- 4
Expand the map by Asking and Answering one question at a time
- 5
Select the question that your team wants to further explore
Download the full Challenge Mapping guide
Get access to instructions, templates, a case study, and more
Download now
Deliberate Innovation Challenge Mapping Tool Guide
Top Challenge Mapping Tips
-
Diverging vs Converging – Separate these two mindsets! When you're done diverging, intentionally switch to converging. -
Let the Facilitator Facilitate – One person must lead the exercise; allow for the facilitator to ask questions and in return the facilitator will ask participants to help him/her place the post-its on the map. -
Patience – Take time to explore and ask questions before recording –be careful not to ignore participant input -
Move the Map! – We use post-it notes to record the barriers because they will likely need to be reorganized. It is normal to have to reorganize your map and move the post-its around as discussion progresses. -
Design for the Exercise – Don’t let space constrain the number of facts! -
Double Barreling – Don’t solve multiple issues for multiple stakeholders. -
Prioritization – You will likely identify more than one challenge – prioritize which one(s) you want to solve imminently.
Additional Understanding Articles & Resources
Strategic Problem Solving: Reframing with Challenge Mapping
Even the most avowed innovators can struggle to find creative solutions when they’ve grown overly familiar with their problem.
Read more
Is Your Company Led by “Goalkeepers” or “Strikers”
“Attack wins you games, defense wins you titles.” The legendary coach of Manchester United, Sir Alex Ferguson...
Read More
The Promise of ChatGPT (NOT written by ChatGPT)
Generative Artificial Intelligence (AI) has long been the talk of science fiction enthusiasts. But that all changed this past November.
Read More
