Challenge
Mapping

A visual method of broadening and narrowing the problem statement in order to conduct deeper exploration so that we select the RIGHT question to answer.

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When would you use Challenge Mapping?

Challenge mapping is best applied when you have a starting problem or opportunity statement, but you are not certain that this is the RIGHT question to solve. It is also a valuable tool to use when you would like to explore a wider array of questions while viewing in relation to other associated questions.

Here’s where Challenge Mapping can be a difference maker:

You have been struggling to pinpoint the precise problem that your team needs to prioritize for problem solving
Your team is doing strategic planning and needs to thoughtfully map out your objectives, strategies and tactics
You are going in circles discussing the problem your team needs to solve and needs to get alignment on

How does Challenge Mapping work?

1
Ask “Why might we want to..?” or What’s stopping us from…?”
2
Answer in a complete, simple statement
3
Transform the answer into a "how might we" (HMW) question
4
Expand the map by Asking and Answering one question at a time
5
Select the question that your team wants to further explore

Download the full Challenge Mapping guide

Get access to instructions, templates, a case study, and more

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Deliberate Innovation Challenge Mapping Tool Guide

Top Challenge Mapping Tips

Diverging vs Converging – Separate these two mindsets! When you're done diverging, intentionally switch to converging.
Let the Facilitator Facilitate – One person must lead the exercise; allow for the facilitator to ask questions and in return the facilitator will ask participants to help him/her place the post-its on the map.
Patience – Take time to explore and ask questions before recording –be careful not to ignore participant input
Move the Map! – We use post-it notes to record the barriers because they will likely need to be reorganized. It is normal to have to reorganize your map and move the post-its around as discussion progresses.
Design for the Exercise – Don’t let space constrain the number of facts!
Double Barreling – Don’t solve multiple issues for multiple stakeholders.
Prioritization – You will likely identify more than one challenge – prioritize which one(s) you want to solve imminently.