Tell Phase
Concept
Pitching
Tools and techniques to best successfully pitch the story of your idea to higher ups so that you gain the support and resources needed to bring your idea to life.
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When would you use Concept Pitching?
After the idea has made it through all the phases in the DI framework, now the idea is ready for Concept Pitching to turn the idea into a real product or service.
Here’s where Concept Pitching can be a difference maker:
- You need to make sure that your concept is memorable to the organization
- You want your leadership team to buy-in to your project and provides support and funding
- You want to persuade people to join your project or movement and sharing facts and figures isn’t enough
How does Concept Pitching work?
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1
Turn your narrative structure into a pitch. Think about the storytelling and visuals
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2
Determine who will be making the pitch
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3
Practice, Practice, Practice!
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4
Get Feedback from Others
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5
Share pitch materials with organizers in advance of the pitch.
Download the full Concept Pitching guide
Get access to instructions, templates, a case study, and more
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Deliberate Innovation Concept Pitching Tool Guide
Top Concept Pitching Tips
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Script your Pitch: Use your time wisely and understand exactly what you will say. Use notes if needed but do not read directly from those notes.
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Hook the Judges: Capture the audience in a dramatic way and make them truly understand your solution and the business benefit.
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Close Strong: Summarize and recap your solution. Make your "ask" to the judges.
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“Start with the Why”: As Simon Sinek says, people don’t buy what you do, they buy why you do it
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The Power of Pause: Pause early and often. This will help your audience comprehend your message. Longer pauses can also add dramatic emphasis.
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Change of Presenter: The Hard Opener / Closer vs. The Operational Presenter. Ensure you have rehearsed your transitions.
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Eye Connection: Proper positioning of the camera and “locking eyes’ with the camera lens.
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Compelling Visuals: PowerPoint and supporting images can enhance your story. Keep the text simple and use visually arresting images. Recommend only having one team member share their screen.
More Concept Pitching Tips & Stories
Storytelling is at the heart of our teaching and is essential for understanding new concepts. Here are some short stories and tips to continue to bring this tool to life.
Additional Learn Articles & Resources
3 Things that Will Make Your Next Innovation Story Stick
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A Round Trip to Nowhere
I thought I was the lone ascetic that has ridden a bus to New York City during rush hour just to turn back around at the Port Authority so I could continue...
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When Customer Experience Can be the Difference Between Life and Death
On a frigid November evening, I ascended the steep steps at the 7th Avenue subway station in midtown Manhattan.
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