Tell
Phase

is focused on inspiring others to understand, relate to and care about your innovation work. At the heart of this stage is the the development, delivery and design of stories in order to persuade others to invest in your work.

framework-stage-tell

Tools in the Tell Phase

framework-tool-25-Narrative-Structure

Narrative Structure

Based on a proven framework used by writers and storytellers for generations, the end goal of the narrative structure is to provide a stepwise way to organize your concept in order to captivate the audience and make them act.
framework-tool-26-Concept-Pitching

Concept Pitching

Tools and techniques to best successfully pitch the story of your idea to higher ups so that you gain the support and resources needed to bring your idea to life.

Back to the full: Deliberate Framework
Phase Understand
Back to the: Understand Phase