Tell Phase
Narrative
Structure
Based on a proven framework used by writers and storytellers for generations, the end goal of the narrative structure is to provide a stepwise way to organize your concept in order to captivate the audience and make them act.
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When would you use Narrative Structure?
The narrative structure can be used any time you need to convey a challenge, an idea or a venture to a group, and you need to thoughtfully structure your story. Because a story without a clear point can obscure all of the great thinking and work you’ve invested, we recommend using this tool anytime you are a critical juncture and have to concisely convey your concept and get your listeners to see, feel and change.
Here’s where Narrative Structure can be a difference maker:
- You need to turn your project into a unforgettable story
- You need to make sure that your concept is memorable to the organization
- You need to build a narrative for customers to believe in your project, product or initiative
How does Narrative Structure work?
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1
The Hook & Headline - What was the challenge, or unmet need, and the urgency to address it?
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2
The Inspiration - What was the inspiration, that helped unlock the idea?
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3
The Concept - What is the idea, the key features and why it’s innovative?
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4
The Test - How will you test the viability of the idea?
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5
The Close - Why you need to act now? What is the impact of the idea?
Download the full Narrative Structure guide
Get access to instructions, templates, a case study, and more
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Deliberate Innovation Narrative Structure Tool Guide
Top Narrative Structure Tips
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Use user centered stories or personas to bring the concept, solution, or story to life
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Think about using different mediums to tell the story (e.g. visual storytelling: videos, graphics, etc.)
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Follow the structure but make it your own!
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Add a Call to Action at the end to tell your audience what to next with this information
More Narrative Structure Tips & Stories
Storytelling is at the heart of our teaching and is essential for understanding new concepts. Here are some short stories and tips to continue to bring this tool to life.
Additional Learn Articles & Resources
The Promise of ChatGPT (NOT written by ChatGPT)
Generative Artificial Intelligence (AI) has long been the talk of science fiction enthusiasts. But that all changed this past November.
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A Round Trip to Nowhere
I thought I was the lone ascetic that has ridden a bus to New York City during rush hour just to turn back around at the Port Authority so I could continue...
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