Idea
Burst

This technique takes brainstorming to another level by providing a deliberate and systematic way of facilitating the production of starter ideas.

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When would you use Idea Burst?

Idea Burst is best used when a group has NOT yet tried to solve the question before. Idea Burst works well when the group has a fresh perspective on the challenge. It also works well as a “warm up” to problem solving or to uncover hidden away ideas.

Here’s where Idea Burst can be a difference maker:

Your team needs a more systematic way of producing new ideas for campaigns and offerings
Your team is doing strategic planning and you need to generate new growth opportunities, potential markets, or business models
Your team is stuck and needs help coming with new ways of working
Your old way of brainstorming ideas is not working

How does Idea Burst work?

1
Introduce the focus area / challenge question (HMW Question)
2
Ideate Independently – Diverge AND Converge
3
Refine, Group and Share the starter ideas in a common space
4
Discuss and improve upon the ideas
5
Select the most compelling ideas for further development

Download the full Idea Burst guide

Get access to instructions, templates, a case study, and more

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Deliberate Innovation Idea Burst Tool Guide

Top Idea Burst Tips

Don’t self edit!
One idea per post-it note
Write a complete thought but not multiple paragraphs
Maintain Momentum – More Time Can Be Less!
Don't Over-Synthesis – Be careful to not over group your ideas
Let Good Ideas stand Alone

Additional Ideate Articles & Resources

Embrace the Constraint!

Creativity is often associated with free-thinking, blue sky possibilities and no limitations...

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The Curiosity Box: A Solution to the Recurring Cycle of Ennui

“Shut off your devices!” I had reached my boiling point. My 10-year-old son was blithely staring at his phone, while simultaneously playing on his Xbox....