Lean
Concept
Canvas

This technique ensures you are building actionable ideas rather than starter thoughts. It digs a level deeper turning a starter thought into a developed concept by building out the idea through various elements and steps.

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When would you use Lean Concept Canvas?

The lean canvas should be used after initial starter ideas have been generated and the team is ready to further develop the idea into a fuller concept.

Here’s where Lean Concept Canvas can be a difference maker:

Your ideas are just “idea fragment” that don’t stand on their own and need more development
You need to develop a concept that can be turned into a full concept pitch
You need to present a thought out and fully articulated concept to your leadership group

How does Lean Concept Canvas work?

1
Select the concept to develop further
2
Expand on an element of the canvas
3
Discuss as a group all the content for that element
4
Converge and summarize the element
5
Repeat steps 2-4 for each element of the canvas

Download the full Lean Concept Canvas guide

Get access to instructions, templates, a case study, and more

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Deliberate Innovation Lean Concept Canvas Tool Guide

Top Idea Burst Tips

Visualization: Before you start ideating/writing…take a few moments to imagine in your mind what the concept looks like, feels like
Process: Follow the numbers and let the facilitator direct you
Take Your Time on “How the Idea Works”, really build it out
Who is it for: Keep checking back in to remind yourself that you’re building an idea for a customer/stakeholder person
Storytelling: When you get to the end of the idea, each team member should be able to play back the idea as a story

Additional Ideate Articles & Resources

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