Plan Phase
Value
Mapping
A tool to help directionally assess the financial and strategic value of an idea to determine whether it is worth pursuing
Download the tool
When would you use Value Mapping?
Value Mapping should be used after the team has fully built the initial concept canvas and is ready to evaluate the economic drivers of the idea and to assess if the “Juice is Worth the Squeeze” in further developing the concept. The tools is also a powerful way to identify which variables have the greatest impact on the financial or strategic viability of your idea. Identifying these financial levers will help you understand the potential risks and will prompt you to think about additional modifications to your idea.
Here’s where Value Mapping can be a difference maker:
- You need to evaluate if the “juice is worth the squeeze” for a new project or concept
- You need to do a quick forecast/estimate for your management team
- You need to identify the most important forecast and value drivers of a project
How does Value Mapping work?
-
1
List out the variables that would determine the size of your market
-
2
List out what you KNOW vs DON’T KNOW. Research answers/proxies for what you don’t know
-
3
List out the variables that would determine the REVENUE Potential
-
4
List out what you KNOW vs DON’T KNOW. Research answers/proxies for what you don’t know
-
5
List out the variables that would determine the profitability
Download the full Value Mapping guide
Get access to instructions, templates, a case study, and more
Download now
Deliberate Innovation Value Mapping Tool Guide
Top Value Mapping Tips
-
Remember…this is not forecast but rather than an estimation
-
Breakdown your variables into categories (market, business model /profitability)
-
Don’t get too precise too early or obsess about variables that don’t matter
-
Balance the value of market research with your own judgment & experience and analogs from other projects, brands and industries
-
Think creatively – find alternate ways to measure value given limited access to data points and metrics
-
Tap into internal AND external experts to provide estimations early on
More Value Mapping Tips & Stories
Storytelling is at the heart of our teaching and is essential for understanding new concepts. Here are some short stories and tips to continue to bring this tool to life.
Additional Learn Articles & Resources
When Customer Experience Can be the Difference Between Life and Death
On a frigid November evening, I ascended the steep steps at the 7th Avenue subway station in midtown Manhattan.
Read More
Is Your Company Led by “Goalkeepers” or “Strikers”
“Attack wins you games, defense wins you titles.” The legendary coach of Manchester United, Sir Alex Ferguson...
Read More
A Round Trip to Nowhere
I thought I was the lone ascetic that has ridden a bus to New York City during rush hour just to turn back around at the Port Authority so I could continue...
Read More
